Vitl Review: Are Personalized Vitamins Worth It?

Written by Samantha Odake, BS (Mechanical Engineering) | Last updated:


  1. Products: Personalized vitamins, blood and DNA tests.
  2. Cost: Vitamins cost from $10 to $35. The blood test costs $67 (quarterly subscription), while the DNA test is priced from $65 to $142.
  3. Reports: Vitamins and Nutrition reports.
  4. Raw data access: Vitl gives users access to their raw DNA data if they request it via email.
  5. Privacy: Vitl states they do not sell or share personal information with third parties.
  6. Alternatives: SelfDecode offers personalized health recommendations based on your DNA.


  • Personalized supplements based on lifestyle, DNA, and blood tests.
  • Recommendations are provided by Vitl’s in-house nutrition experts.
  • Customers report that their mobile app is user-friendly.


  • No option for users to upload their preexisting raw genetic files.
  • The blood test is only available in the UK, and customers can’t upload past blood test results to get recommendations.
  • Only ships their DNA test to a few selected countries.

About Vitl

Vitl is a personalized vitamin, DNA, and blood testing company founded in 2015 by current CEO Jonathan Relph. They have partnered with experienced doctors, biomedical scientists, and expert nutritionists to provide customers a simple and convenient way to understand and improve their health.

With headquarters in the United Kingdom, their vitamin packs are delivered to most countries in Europe, Australia, and the US. The DNA test is available in the UK, the US, and selected countries in mainland Europe, while the blood test is restricted to the UK.

Review of Vitl Products & Features

Vitl offers both at-home DNA and blood tests, which can be used to help develop personalized supplement formulas based on the user’s individual results. The company offers two DNA tests: Vitamins DNA Test and DNA Nutrition Test.

The Vitamin DNA Test delivers information about nutrient absorption and explains which nutrients users are most likely to need to supplement based on their genetics.

For a more comprehensive testing option, Vitl offers the DNA Nutrition Test, which includes over 40 in-depth reports in the following categories:

  • Diet: 16 reports that inform on caffeine sensitivity, gluten intolerance, and more.
  • Beauty: 8 reports about acne tendency, eczema, and other skin traits.
  • Fitness: 3 reports that analyze fat vs muscle composition and other fitness-related aspects.
  • Pregnancy: 10 reports that include an analysis of weight fluctuation during pregnancy, how pregnancy affects vitamin levels, and more.
  • Sleep: 6 reports about caffeine metabolism and various sleep behaviors.
  • Health: 17 reports informing on vitamin and mineral absorption.

The Vitamin & Cholesterol Blood Test is a simple finger-prick blood test that helps customers track key nutrient levels, such as vitamin D and iron levels, and cholesterol levels. This test is offered as a quarterly subscription service.

Vitl’s vitamins are delivered as a 28 or 30-day supply. The company states that their vitamins are sustainably sourced, non-GMO, and filler-free, developed from the highest quality ingredients. They have four broader categories of vitamins: Personalized, Health Goals, Women’s Health, and Pocket Packs.

Users have two options of the Personalized vitamins. The Personalized Plus consists of a 28-day supply of 4 supplements per day (seen below), while the Personalized Essential One is a 30-day supply of one multivitamin pill per day.

Vitl Personalized Vitamins

Vitl requires users to answer a series of health and lifestyle questions to provide a personalized vitamin formula, but they can also use DNA and blood test results to personalize their supplements.

In addition to the personalized vitamins, the company offers standard options. The Health Goals supplements are formulated to target the most common health goals: skin, hair, and nails, sleep, and energy. These can be acquired as a one-off purchase or as a monthly subscription.

The Women’s Health supplements are tailored to fit every stage of a women’s fertility journey: before, during, and after pregnancy, and for the menopausal period. The Pocket Packs has three options for customers who wish to get specific nutrients. Vitl offers Vitamin D, Omega 3, and Immunity packs.

Review of Vitl Reports

Vitl states it can take up to 2 weeks for the DNA sample to arrive at their laboratory, and another 2 weeks to process it. The company notifies the user by email when their results are ready for viewing in the Vitl account.

As can be seen from the sample report below, the company offers a brief summary of the trait analyzed and presents the option for users to expand on their results.

Vitl DNA results

The report includes a few general tips about maintaining healthy vitamin levels and which factors can influence absorption by the body, as shown below.

Vitl also thoroughly explains what each trait means and includes a section describing how it can influence overall wellness. In the example below, the company explains how vitamin B12 can affect energy levels.

Finally, the report explains how genetics play a role in each trait. In the sample report below, Vitl displays which genes and SNPs were analyzed for each trait and how they can influence vitamin absorption.

Vitl’s blood tests allow customers to track key nutrient levels, such as vitamins and minerals and cholesterol. As seen from the screenshot below, the results follow a similar format to the DNA test results.

Vitl Blood Test

The company offers detailed and personalized dietary and lifestyle recommendations from a qualified nutritionist.

Cost of Vitl

Vitl offers both subscription-based and standalone vitamins. Prices vary depending on the option selected, as listed below:

  • Essential One – $23, charged every 30 days.
  • Personalized Plus – $35, charged every 28 days.
  • Health Goals – $15 for a one-off purchase or $14 for a monthly subscription.
  • Women’s Health – $30.
  • Pocket Packs – Prices range from $10 to $14.

The Vitamin & Cholesterol Blood Test is priced at $67. The Vitamin and Nutrition DNA Tests cost $65 and $142, respectively.

Health Recommendations from Vitl

Vitl delivers personalized diet and lifestyle advice to customers based on their blood and DNA test results, and the self-reported information from the health and lifestyle questionnaire. The company’s main products are supplements, which can be personalized based on users’ test results and questionnaire answers.

The company discloses that their DNA tests do not cover disease risk, and state that they only test genetic traits directly related to daily well-being.

Review of Vitl Privacy & Data Security

Vitl does not sell or share customers’ data with any third party unless necessary to complete the order delivery process or if required by law. The company is registered with the Information Commissioner’s Office and is HIPAA compliant.

User data is stored on secure servers. Customers can request their data to be updated or deleted permanently, and they can ask for a copy of their information, as stated in the 2018 General Data Protection Regulation.

Vilt retains personal information for as long as necessary for users to use the services provided and as required to comply with applicable laws. Any excess DNA from the sample submitted to the company is destroyed by the laboratory.

SelfDecode vs Vitl

  1. SelfDecode delivers natural supplements, diet, and lifestyle suggestions based on your genes that you can implement right away. Vitl gives dietary and lifestyle advice based on test results.
  2. SelfDecode tells you why they make each recommendation so that you can understand the science behind the suggestion. Vitl explains which genetic variants are associated with each trait analyzed.
  3. SelfDecode prioritizes recommendations based on their analysis of all the relevant genes instead of one gene at a time (through reports). Vitl does not prioritize their recommendations.
  4. SelfDecode takes a holistic approach to give recommendations that are best for your genes AND the health topic. Vitl offers nutrition-focused blood and DNA tests and personalized supplements.
  5. SelfDecode has the world’s first and only personalized genetics blog that allows you to get new gene-based recommendations daily. Vitl has a blog, but it is not personalized.
  6. SelfDecode is the most comprehensive and looks at more genes & SNPs (over 150,000) to deliver the best analysis of genetic risks. Vitl lists the genes and SNPs analyzed in the reports.
  7. SelfDecode supports everything with peer-reviewed scientific studies in their research and checks for contradicting information. Vitl bases their reports on peer-reviewed studies.
  8. SelfDecode never sells your data or gives it away. Vitl makes the same claim and state they do not share personal information with third parties.





Personalized & holistic health recommendations




Personalized blog posts





DNA testing, wellness reports, health recommendations, lab test analyzer

DNA and blood testing, personalized vitaminsAt-home blood tests, health and wellness reports

Blood and DNA testing, health and fitness reports

Raw data access


Yes, upon requestN/A

Yes, for a fee

Cost (USD)

$97 – $389

$10 – $142$0 – $94+

$49 – $589

Vitl Reviews

Online reviews for Vitl are mostly positive. Customers like the personalized supplements and say the app is very user friendly.

Trustpilot – 595 Customer Average Rating of 4.6 of 5 stars

Users praise the company for their excellent customer service and like that they list the ingredients for the vitamins clearly. They also enjoy the consultation with the company’s in-house nutrition experts. However, a few complain that the vitamins have a bad smell and taste.

Amazon – 23 Customer Average Rating of 4.3 of 5 stars

Customers stated that Vitl’s DNA test arrived quickly and was straightforward to complete. They also commend the company for providing easy-to-understand reports.

Apple App Store – 1.1k Customer Average Rating of 4.7 of 5 stars

Users say the app is a good place to access the DNA and blood test results, and they like the ability to review their orders. One customer complained that they were only able to access the app two days after they subscribed, and another also commented that the Omega 3 tablet had a strange smell.

Alternatives to Vitl

SelfDecode: The best health-focused DNA analysis that offers detailed health recommendations through personalized reports and a genetics blog. Additionally, getting access to LabTestAnalyzer can offer insights based on over 500 lab markers.

Vitl Review Summary

Vitl’s personalized vitamin packs are a great option for those on the go. Tailored to each individual’s needs and delivered to their door, it is both convenient and affordable. The supplements are sustainably sourced, non-GMO, and filler-free.

However, the blood test offered by the company is limited in the number of blood markers analyzed. Currently, they only look into selected vitamin and cholesterol markers to make their recommendations. The DNA tests are also confined to an analysis of traits related to nutrition.

Although the services provided by Vitl can be useful to those interested in improving their nutrition, overall health encompasses much more than that. An alternative such as SelfDecode analyzes over 150,000 SNPs to deliver personalized diet, lifestyle, and supplement recommendations on over 30 health topics for less than $100 annually. What’s more, get access to LabTestAnalyzer and upload your labs to get insights on over 500 lab markers and how to optimize them.

About the Author

Samantha Odake

Samantha Odake

BS (Mechanical Engineering)
Samantha is an engineer turned writer with a passion for helping people.


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