Care/of Review: Is a Personalized Vitamin Routine Better?

Written by Jeffrey | Last updated:


  1. Products: Customized vitamin packs and powders
  2. Cost:
    • Supplement pills: $5 to $19 each for a 30-day supply
    • Supplement powders: $5 to $32 for 7-15 day supplies
  3. Reports: Personalized vitamin regimen based on your quiz results
  4. Privacy: Care/of claims not to sell or give any of your information to third parties for any purpose.
  5. Alternatives: SelfDecode – The best option for health-focused DNA analysis with personalized reports, symptom analysis, and health recommendations.


  • When buying pre-natal supplements, they donate part of the profits to a non-profit organization for underprivileged, expecting women.
  • Their products are packaged well with clear descriptions of what you are getting


  • Care/of does not provide health recommendations other than supplement needs based on self-reported information
  • The company only ships to the US and Canada
  • Your subscription may contain up to 14 pills to be taken daily

About Care/of

Care/of creates custom multivitamin packs based on a user’s response to their online quiz. Each pack can include a variety of supplements tailored to the user. Craig Elbert and Akash Shah founded Care/of in New York City in 2016. The company also offers their products in the stores and on the website of the big-box retailer, Target.

The company was acquired by Bayer in August 2020 for $225M.

Review of Care/of Products & Features

Care/of products include vitamins, minerals, herbs, probiotics, and powders. On their site, the company provides more information on all of the supplements they offer with bullet-points and very detailed one-pagers that include: benefits of that supplement, an explainer on its particular form, information on who’s most at risk for deficiency and dosage, ingredients, and possible allergens.


The vitamin supplements of Care/of are fermented to convert them into a complex form where they resemble the vitamins present in daily food and are easier to digest.

The vitamins offered are B-complex, Vitamin B12, Vitamin C, Vitamin D, Vegan D, Prenatal, Multivitamin & Multivitamin + Iron.


Minerals are inorganic elements your body needs to function properly. The minerals offered by Care/of are Calcium Plus, Iron, Magnesium, and Zinc.


Herbal supplements are made from plants, some used for centuries for their therapeutic properties. Care/of herbs are sustainably sourced from the places where they are cultivated best to maximize potency, then extracted using clean extraction processes.

The herbs category includes American Ginseng, Ashwagandha, Elderberry, Garlic, Milk Thistle, Rhodiola, Shatavari, Turmeric, and Cranberry.


Probiotics are supplements made from strains of ‘good’ bacteria – bacteria that help with digestion. These are selected to ensure optimal balance within the digestive system. Probiotics include Probiotic Blend and S. boulardii.


Care/of specialty supplements are sourced from the best natural environments and made from clean production practices. Specialty products of Care/of are Adaptogenic mushrooms, Astaxanthin, Ceramides, Fish Oil, Keratin Vegetarian Collagen & Veggie Omega.

Collagen powder

Care/of claims that the grass-fed collagen provided by the company contains hydrolyzed collagen peptides that are smaller and easier to digest and absorb. The products under this category are Collagen Unflavored, Collagen Lemon Passion Fruit, Collagen Matcha & Collagen Vanilla Oat Creamer.

Protein powder

Protein is an essential building block for any healthy diet. Care/of’s whey and plant protein provide all nine essential amino acids that make up a complete protein and contain only the essentials, without the fillers and sweeteners found in many powders.

Protein products are Plant Protein Vanilla, Plant Protein Chocolate, Whey Protein Vanilla & Whey Protein Chocolate.

Boost powders

Boost products are customized mixes with natural minerals and superfoods. These can be mixed up with favorite protein powders and liquids and can boost health.

The products under this category include Superberry, Creatine, Electrolytes, and Maca.

Quick Sticks

Quick sticks are included in the extras category of the company’s products. Along with your vitamins, you can order a quick stick filled with a specific nutrient for boosting your health.

These quick sticks products include Chill factor, Dream Team, Extra Batteries, Gut Check, Pocket Protector, Blender Bottle & Travel Tumbler.

Review of Care/of Subscription

Care/of has their own quiz which you can answer on their site, and this will guide the company to create your own special blend of vitamins.

The first thing they ask you is your name. This is printed on each monthly packet, so it’s best to be honest here.

Next, they try to get an idea of your level of awareness about supplements in general.

Care/of vitamins

Then, you are asked about your current vitamin regimen.

Care/of vitamins regimen

Following this are other general information questions like age and gender. After you answer a series of questions, Care/of will ask if you live in the United States.

If you answer yes, you will proceed normally, if not you will be asked a follow-up question:

Care/of countries

Since Care/of only delivers to the US and Canada, if you answer anything other than ‘Canada’, you will be shown this:

Assuming you live in the US or Canada, you will then be asked about your goals:

Care/of goals

You will need to give details about your lifestyle habits related to each goal, and then finally you’re asked about your views on traditional Eastern Medicines such as Ayurveda.

After this, you are then given your Care/of vitamins recommendations.

Care/of goals

These are all packed into a personalized packet and shipped to your door every month. Care/of also gives you the option to purchase any of the supplements offered without taking the quiz.

The company also offers an app available for both iOS and Android. With the app, you can easily take their quiz, order vitamins, set reminders, track your vitamins, among other useful features.

Cost of Care/of

Each 30 day supply of vitamins starts at $5 up to $19. The supplements powders range from $5 to $32 for 7-day or 15-day supplies. Shipping is included on orders above $20. You are automatically billed for renewal every 30 days, but you are able to make changes at any time to your delivery schedule and products ordered.

Health Recommendations from Care/of

Care/of does not provide health recommendations, instead, they only give suggested vitamin and supplement combinations based on the answers you give to their quiz.

Review of Care/of Privacy & Data Security

Care/of includes their main privacy claims within the privacy policy on their website. The policy claims that they will not release or sell private customer data to anyone.

Care/of Reviews

Customers on highya.com gave Care/of a 2.4 out of 5-star rating from 20 reviews. Many of the complaints talked about problems with the orders, wrong items received, and customer service, or lack thereof. Those that rated them highly mentioned how easy the vitamin routine is to follow and stick to.

Trustpilot users gave the company 4.6 out of 5 stars from 1,832 reviews. The majority of customers on this site praised the quality of vitamins and packaging, and how convenient their new vitamin regimen was to follow.

Alternatives to Care/of

Care/of provides a useful service for those on the go. Their individual vitamins packs are delivered to your door and meant to be taken once a day. Before the end of your monthly supply, Care/of will send another shipment your way so you don’t run out of supplements.

As great as this sounds, their recommendations are only based on self-reported information. What that means is that they don’t really know what’s going on in your body. A better or more optimal way to approach personalized vitamins is to use a service like SelfDecode, which can be combined with a vitamin delivery service.

SelfDecode analyzes your DNA and lab tests to provide personalized recommendations that work for your body, all backed by peer-reviewed scientific studies and aimed at helping you optimize your health.

Before going off to buy vitamins and supplements, it might be best to find out how your levels are and understand how your body processes these micronutrients.

Care/of Review Summary

Care/of recommends personalized vitamin packs which are a great option for busy people. Customized for your needs and delivered in a packet with your name on it, it is both convenient and relatively affordable.

However important your nutrient levels are, there are many alternatives to Care/of that offer so much more than just supplement recommendations based on self-reported information.

Companies such as SelfDecode offer genetic analysis to generate DNA wellness reports built just for you, and a tool that analyzes your lab test results so you can make sure your levels are optimal. If you’re interested in supplements, check out the SelfDecode Vitamins Wellness Report and Minerals Wellness Report, two of over 30 health topics covered.


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